How The Brand Started

  

 The idea for Rise began in 2020 amidst the Covid 19 pandemic from the brand founder Justin Lee. He was set on creating a fashion lifestyle brand with a progressive message behind it. A brand that would resonate with many who thrive to improve and succeed beyond expectations.

 

"The pandemic changed the way I (and many) view life and how we've been living it. I wanted to create something expressive with heart behind it. Something that people who don't even know the brand meaning would gravitate towards simply because it's cool or well designed. Imagine a catchy song played on the radio - most catchy songs don't have much of a deep meaning (nor do they necessarily need to). Now imagine a catchy song that's stuck in your head for days. You decide to look up the lyrics and find out there's a deep positive meaning behind this song. All of the sudden you love it even more. Not only does it sound good, but it's speaking directly to you. Possibly inspiring you. That's what I'm going for in the fashion industry. That's Rise. Style with a message." - Justin Lee

 

 

 

 

 

 

We are a brand created to exude the burning desire to succeed and push the best version of ourselves forward. Trend Setting, Culture Inclusive, & Style with touch of Attitude combined with a message of Progress.

 

We Are Rise. 

 

 

 

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